I Heart NY
Punchy parallel compressor. Audio plugin for Mac/PC.

A little solution for a big sound.
I Heart NY was our first plugin. It replicates the classic “New York Parallel Compression Trick”. A technique where you create a duplicate of your audio and process it with heavy compression, EQ and a touch of sonic magic – before blending it with your dry track. I Heart NY does all this in a plugin, no extra busses needed.

Features.
● Parallel bus hosted inside the plugin for an ultra-simple workflow
● Purpose-designed compression algorithm with an addictive punch
● EQ-curve and adaptive side-chain filtering under the hood for extra tone-shaping
● Can be used as a normal insert compressor by engaging the ‘solo’ button
Notable users.
Audio examples.

Under the hood.
The ‘Spank’ knob may look basic on the surface. But it controls a complex algorithm developed to fire-up whatever you throw at it. ‘Spank’ offers a mix of punchy, yet transparent, high-ratio compression, a bit of EQ and an adaptive low-end preservation filter for extra fullness. The signal flow has been designed to add its own unique flavor to your tracks, bringing together qualities from both analog and digital compressors. Whether you want to recreate the thunderous drum sound of 1990s rock bangers – a ‘NYC Compression’ favorite! – or bring your pop vocals all the way to the front, the ‘Spank’ knob has got you covered.

Signal flow.

The incoming audio is duplicated, then processed and mixed in, before both signals are summed together through the output.
Compatibility.
Plugin formats: VST, VST3, AU, AAX.
Platforms supported: Mac OS 10.7 and up including Catalina. PC Windows 7 and up.
DAWs supported: Ableton Live, Pro Tools, Logic Pro, FL Studio, Cubase, Nuendo, Reaper, Reason + more.
Save money by purchasing these bundles;
- All Plugins Bundle: $120 (Valued at $176)
- Parallel Aggressor / Super VHS Bundle: $78 (Valued at $98)
- Parallel Aggressor / Comeback Kid Bundle: $78 (Valued at $98)
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